// about the author and the project

Vitaly Lapin: about the author and the project

A marketer and developer, 13 years in advertising. In crypto I am not a guru but a beginner who got burned several times and now enters the market through data. I built NewsVsPrice for myself and opened it for free.

in advertising13 yearssince 2013
through ad accounts I ran≈700 million ₽in ad budgets
certificates8Yandex Direct, Metrica, Google Ads
bot watching6 coinssince Oct 29, 2026
Yandex Direct certificateGoogle AdWords specialist certificateYandex Metrica certificateGoogle Analytics specialist certificate

Briefly about me

My name is Vitaly Lapin. I have worked in advertising since 2013: about 700 million rubles went through my clients' ad accounts where I was responsible for the budget – I managed those budgets and brought clients leads and sales. I hold 8 certificates in Google Ads and in Yandex Direct and Metrica (the ad and analytics tools of Russia's largest search engine). I grew up in Borovichi, a small town in Russia, and since 2022 I have lived in Thailand and worked remotely. Now I do marketing, websites and automation together with neural networks – more at ai-lapin.com.

My profession taught me one rule: a number matters more than a feeling. "It seems not to work" is not an argument – a measurement is. I came to crypto with this rule, just not right away.

My story in crypto

The first time I went in on luck, with zero knowledge. A friend and I signed up on an exchange, put in 5,000 rubles each and bought Dogecoin. In the morning there was several times more in the account, but I did not withdraw. At one moment there was about 35,000 rubles, then the coin started falling every day, and about 2.5 months later I withdrew 18,000 – although I could have taken more. This luck taught me the most harmful thing: to go in at random.

Then came more expensive lessons. When bitcoin cost about 30,000 rubles per coin, I thought about buying four and got scared – I decided it was a scam. What happened to bitcoin next and what it is worth now, everyone knows. At its peak it cost more than $100,000. I bought $10 of PEPE at the end of 2023 and sold, and about a month later it grew 12.6 times in five weeks. I had about $500 in XRP and TON – I took them out at almost zero, deciding it was all nonsense. In November 2024 XRP grew four times in a month, and I learned about it from the news when I was already out.

There was also an attempt at betting on the dollar after a course I did not finish: +$10 in a couple of days and minus the same in half a day. Betting is not for me. And at a hard moment I took everything out of crypto.

Honestly about the scale

For many people these amounts will seem funny – and that is true. I am an ordinary person with no capital behind me, not a fund and not a trader with millions. I am interested in understanding the market, but I have no time to read news all day. So what matters to me is not the amount but the percentage result: a hundred dollars with a 20% gain is more honest and more interesting than pretty numbers that do not exist.

Why the bot appeared

One day I understood: if you track all the news, you can keep your finger on the pulse. And I simply did not follow the news: every time I learned about the main thing after the fact. I did not want to read dozens of Telegram channels where half is spam and ads. First I made myself a newsletter for a few coins. Then my habit as a marketer and developer kicked in: if you collect news together with the price move, over time it becomes clear what the market notices and what it does not. That is how the bot appeared, and after it – NewsVsPrice. Now I am entering the market again, but with small amounts and through data, not gut feeling.

How the project works

  • Free and without ads. There are no ads on the site or in the bot, and I do not plan any: no banners, no exchange referral links. I am building this project seriously and for the long term.
  • Data since October 29, 2026. The bot collects news from open sources and prices from exchanges; the official launch was November 2, 2026.
  • Code counts the numbers. The price reaction, a coin's own move and spikes are counted by the open methodology, without manual edits. I am responsible for what is published, and I fix mistakes.
  • AI ratings are an opinion, not advice. The AI rates news as a "plus" or a "minus" for the coin. In the first days, from October 29 to November 1, 2026, for 128 stories with such a rating, the price direction after 4 hours matched in 64 cases – exactly half. I publish this as it is: it is useful for a beginner to see how often even a careful rating misses.
  • Coincided does not mean caused. If the price moved after a story, we write "coincided with the news", not "rose because of it".

What comes next

There is no advice to buy or sell here, and there will not be: the decision and the risk are always yours, and the bot itself never trades. Later I will open a separate private Telegram channel where I will show my trades in full: entry, reason, exit and result, including losses. There is no price or date yet, and no promises of income either.

How to contact me

The easiest way is to message me on Telegram @mrlapin, I answer myself, without managers. My WhatsApp and Instagram are at the top of the page. The recaps come for free every morning to the Telegram bot @invest_prs_bot: each coin has its own folder.